Here are the Top 20 Indian Influencers on Instagram (2024).
20. Niharika NM
Name: Niharika NM
Instagram ID: @niharika_nm
Category: Entertainment, Fashion, Lifestyle
Total Followers: 3.4M
Niharika NM, a 27-year-old YouTuber and social media influencer, was born in Chennai and grew up in Bengaluru, Karnataka. She now lives in Los Angeles. Niharika started her YouTube journey in 2016 during her second year of engineering. Her videos, titled “Types Of People In An Elevator,” and “Types Of relatives” marked the beginning of her online career.
After moving to the US for higher studies, Niharika shifted her focus to Instagram. She quickly gained popularity, crossing 1 million followers within just 2 months. Her engaging acting and comedy have caught the eye of Bollywood stars like Mahesh Babu and Priyanka Chopra.
Niharika NM’s impressive rise on social media showcases her talent and charm, making her a prominent figure in the entertainment, fashion, and lifestyle categories.
19. Kusha Kapila
Name: Kusha Kapila
Instagram ID: @kushakapila
Category: Entertainment, Content Writer
Total Followers: 3.7M
Kusha Kapila, a 34-year-old from Delhi, one of the top female Instagram influencers has a dynamic career story. Initially, she aspired to be a journalist but found her passion as a content writer and fashion enthusiast. She has graced various magazine covers and stepped into the social media spotlight in 2016 with her popular character, “Billi Masi.”
Kusha’s creative and diverse roles quickly captured the public’s attention. Today, she boasts an impressive 3.7 million followers on Instagram. Her success has led to collaborations with renowned Bollywood stars like Akshay Kumar and Kareena Kapoor Khan.
Kusha Kapila’s vibrant presence and engaging content make her a standout figure in the entertainment and content writing world.
18. Gaurav Taneja: India’s Flying Beast
Name: Gaurav Taneja
Instagram ID: @taneja.gaurav
Category: Fitness and Health
Total Followers: 3.7M
At 36 years old, Gaurav Taneja, famously known as the Flying Beast, hails from Kanpur, UP. By profession, he and his wife, Ritu Taneja, are pilots and YouTubers.
Gaurav manages three popular YouTube channels: “FitMuscle TV” for fitness and health tips, “Flying Beast” for daily vlogs and flight operations, and “Rashbhari Ke Papa” for travel vlogs.
With a strong focus on fitness and health, Gaurav has attracted a substantial following. He currently enjoys 3.7 million Instagram followers, thanks to his engaging content and dedication to a healthy lifestyle.
17. Ranveer Allahabadia
Name: Ranveer Allahabadia
Instagram ID: @beerbiceps
Category: Entrepreneur, Lifestyle, Fitness and Health, Speaker
Total Followers: 4.1M
Ranveer Allahabadia, also known as BeerBiceps, is a prominent Indian YouTuber, social media influencer, and content creator based in Mumbai.
At 30 years old, Ranveer began his online journey in December 2014 by sharing his fitness and weight loss struggles. His authentic content quickly attracted millions of viewers.
Ranveer is especially popular among Indian youth and hosts “The Ranveer Show,” India’s top podcast available in both English and Hindi. His YouTube channel, “BeerBiceps,” expanded its regional content production in 2018. The English channel now boasts over 3 million subscribers, while his Hindi channel, “Ranveer Allahabia,” has more than 2 million subscribers. In July 2019, the BeerBiceps team launched “The Ranveer Show” podcast, further solidifying Ranveer’s influence in the digital space.
16. Gaurav Chaudhary: The Tech Guru
Name: Gaurav Chaudhary
Instagram ID: @technicalguruji
Category: Technical
Total Followers: 5.7M
Gaurav Chaudhary, known online as Technical Guruji, is a leading Indian YouTuber currently based in the UAE. Originally from Ajmer, Rajasthan, he moved to Dubai and then settled in the UAE.
By September 2018, Technical Guruji had become the 9th most-subscribed technology channel on YouTube. In November 2018, he made headlines as the first tech YouTuber to surpass 10 million subscribers.
Some of Technical Guruji’s most popular videos include “My YouTube Earnings Reveal,” “Blue Whale The Killer Game,” and various unboxing videos, each drawing millions of views. His engaging content and expert tech insights have earned him a substantial following, with 5.7 million Instagram followers.
15. Just Sul
Name: Just Sul
Instagram ID: @justsul
Category: Entertainment & Comedy
Total Followers: 6M
Just Sul, a popular Indian content creator and one of the top influencers on Instagram from Mumbai, has made a significant mark in the world of entertainment and comedy. Known for his hilarious recreations of celebrity photoshoots and funny videos, Just Sul first gained attention with his debut video on Vine in April 2015. The overwhelming response led him to expand his presence on YouTube and Instagram.
Today, Just Sul enjoys a massive fan base, with 6 million followers on Instagram. His creative and entertaining content continues to captivate audiences and make them laugh.
14. Zakir Khan
Name: Zakir Khan
Instagram ID: @zakirkhan_208
Category: Entertainment and Comedy
Total Followers: 6.2M
Zakir Khan, a prominent Indian entertainer and actor, is renowned for his stand-up comedy. At 36 years old, Zakir hails from Indore and has made a name for himself with his unique style and humor.
In addition to being an emerging Urdu poet, Zakir comes from a family of artists. His viral dialogue, “Yaha Mai Phisal Gaya,” became a social media sensation, breaking records and further establishing his influence. With 6.2 million followers on Instagram, Zakir Khan continues to entertain and captivate audiences with his comedic talent.
13. Pooja Dhingra
Name: Pooja Dhingra
Instagram ID: @poojadingra
Category: Cooking & Baking
Total Followers: 7M
Pooja Dhingra is a renowned Indian pastry chef and businesswoman known for her expertise in French baking. Born in Mumbai, Pooja trained at Le Cordon Bleu, a prestigious pastry school. She made waves by opening India’s first macaron store and has since become a significant figure in the culinary world.
In addition to her baking career, Pooja served as a judge on Master Chef India, further showcasing her skills. Her Instagram is filled with baking videos and French patisserie introductions, which have captivated millions. With 7 million followers, Pooja Dhingra continues to inspire and delight her audience with her innovative baking ideas.
12. Prajakta Koli
Name: Prajakta Koli
Instagram ID: @mostlysane
Category: Actor, Entertainer, Fashion, and Lifestyle
Total Followers: 8M
Prajakta Koli, a 31-year-old from Mumbai, is one of the top social media influencers in India, a prominent actor and entertainer. She made her YouTube debut with the video “Five Types of Singles on Valentine’s Day” in 2019, which quickly captured viewers’ attention.
Prajakta launched her channel “MostlySane” in 2015, which has garnered millions of views. She later expanded her content with “RealTalk,” “SawaalSaturday,” and comedy videos. Besides her YouTube success, Prajakta has appeared in various web series, movies, and music projects, collaborating with many well-known YouTubers. With 8 million Instagram followers, Prajakta Koli continues to shine in the realms of acting, entertainment, fashion, and lifestyle, captivating audiences with her diverse talents.
11. Sahil Khan
Name: Sahil Khan
Instagram ID: @sahilkhan
Category: Health & Fitness
Total Followers: 9.6M
Sahil Khan is an Indian actor, fitness entrepreneur, and YouTuber, best known for his roles in the Hindi films “Style” and “Excuse Me“. Born in Kolkata, Sahil has always been passionate about fitness. While his acting career didn’t take off as he hoped, his dedication to health, a balanced diet, and a luxurious lifestyle captured the public’s interest.
Sahil’s commitment to fitness and his engaging social media content have helped him build a strong following. With 9.6 million Instagram followers, Sahil Khan, the eleventh most top Indian influencers on Instagram continues to inspire and motivate others with his fitness journey and lifestyle.
10. Dhruv Rathee
Name: Dhruv Rathee
Instagram ID: @dhruvrathee
Category: Social Awareness, Speaker
Total Followers: 12.2M
Dhruv Rathee, a 29-year-old YouTuber from Haryana, is known for his impactful social commentary and outspoken views. He began his YouTube journey in 2014, focusing initially on travel and photography.
Over time, Dhruv shifted his focus to creating content on social awareness, education, and politics. His critical perspective on government policies has sparked considerable discussion. Dhruv has also participated in various news debates, further solidifying his presence in the public discourse.
With 12.2 million followers on Instagram, Dhruv Rathee continues to engage and inform his audience on important social and political issues.
9. Jay Shetty
Name: Jay Shetty
Instagram ID: @jayshetty
Category: Author, Motivational Speaker, Relationship Adviser
Total Followers: 15.7M
Jay Shetty, 37, was born in London and has become a prominent figure in motivational speaking and relationship advice. He has made notable appearances on “The Ellen DeGeneres Show” and “Red Table Talk“.
In 2019, Jay launched the podcast “On Purpose“, which quickly became a global sensation, with 64 million downloads in its first year. According to Forbes, On Purpose was the top health podcast worldwide. Jay was also honored with the “Outstanding Achievement Online Award” at “The Asian Awards” in April 2019.
Jay’s insightful videos on relationships and personal growth have resonated with a global audience, helping him amass 15.7 million followers on Instagram.
8. Ashish Chanchlani
Name: Ashish Chanchlani
Instagram ID: @ashishchanchlani
Category: Entertainment, Comedy
Total Followers: 17.3M
Ashish Chanchlani is a popular YouTuber and actor renowned for his comedic content on his channel, “Ashish Chanchlani Vines“. Asish is considered as the eighth most top Indian influencers on Instagram. At 28 years old, this digital creator from Maharashtra has become a notable figure in the world of e-sports and entertainment.
Ashish’s comedy videos, often featuring adult dialogues, are highly anticipated by his audience. His talent has been recognized with the “Dadasaheb Phalke International Film Festival Award” for ‘Best Digital Influencer.’
With approximately 30.4 million subscribers on YouTube and 17.3 million followers on Instagram, Ashish Chanchlani continues to captivate and entertain his massive fan base.
7. Bhuvan Bam
Name: Bhuvan Bam
Instagram ID: @bhuvan.bam22
Category: Entertainment, Comedy
Total Followers: 19.4M
Bhuvan Bam, a 30-year-old from Vadodara, Gujarat, is a prominent YouTuber, comedian, entrepreneur and the seventh most top Indian influencers on Instagram. He began his YouTube career in June 2015, gaining widespread attention with a viral video that humorously criticized a news reporter’s insensitive questions about a tragedy.
In August 2016, Bhuvan released his debut music video, “Teri Meri Kahani,” followed by hits like “Sang Hoon Tere” and “Safar.” His influence expanded beyond social media when he appeared on “Grazia India’s cover” in January 2020, in collaboration with Puma. The same month, he participated in the “World Economic Forum” and was featured in “Forbes 30 Under 30” in the “Digital Content Creators” category the following month.
With 19.4 million followers on Instagram, Bhuvan Bam continues to entertain and inspire his audience through his diverse talents and innovative content.
6. Ajey Nagar
Name: Ajey Nagar
Instagram ID: @carryminati
Category: Comedy, YouTuber, E-Sports Player, Songwriter
Total Followers: 22M
Ajey Nagar, known as CarryMinati, hails from Faridabad, Haryana. He is a well-known comedian, YouTuber, e-sports player, and songwriter. CarryMinati gained fame for his Hindi-language roasting and comedy videos, as well as his engaging live gaming streams.
In May 2021, CarryMinati became the first Indian YouTuber to surpass 30 million subscribers. By August 2023, he reached 40 million subscribers. He holds the record for the highest number of subscribers in Asia, with 43 million on YouTube, and has 22 million followers on Instagram.
5. Riyaz Aly
Name: Riyaz Aly
Instagram ID: @riyaz.14
Category: Fashion, Lifestyle
Total Followers: 27.9M
Riyaz Aly, originally from Bhutan, is a prominent actor, model, blogger,social media enthusiast and the fifth most top Indian influencers on Instagram. He made his acting debut in the music video “Yaari Hai” in 2019 and quickly gained fame as a TikTok star, where his lip-sync videos attracted millions of likes and earned him over 26 million followers.
Starting in 2017, Riyaz expanded his social media presence to Instagram, where he shares content related to fashion and lifestyle. He has collaborated with other popular personalities such as Jannat Zubair Rahmani, Mr. Faisu, and Avneet Kaur.
Today, Riyaz Aly boasts a massive Instagram following of 27.9 million, reflecting his significant influence and popularity in the fashion and lifestyle space.
4. Rohit Zinjurke
Name: Rohit Zinjurke
Instagram ID: @rohittt_09
Total Followers: 28.4M
Rohit Zinjurke, from Surat, the fourth most top Indian influencers on Instagram and a content creator. Known for his engaging TikTok videos, Rohit has also made a mark as an actor. In 2023, he was honored with the “Blockbuster Entertainment Creator” of the Year award at the Creators United Awards.
Rohit has appeared in several music videos, including “Goli Maar De” (2021), “Maine Royaan” (2022), and “Zihaal Miskin” (2023). He has also established himself in the gaming and fashion industries, becoming the brand ambassador for the gaming platform “BlueChip” in 2022 and launching his own clothing brand, Ziro9, in 2023.
With 28.4 million followers on Instagram, Rohit continues to captivate his audience with his diverse talents and entrepreneurial ventures.
3. Jannat Zubair Rahmani
Name: Jannat Zubair Rahmani
Instagram ID: @jannatzubair29
Category: Entertainer, Actress
Total Followers: 49.6M
Jannat Zubair Rahmani, from Mumbai, is a prominent actress known for her roles in Hindi television shows is another top Indian influencers on Instagram. She began her acting career in 2008 and gained significant recognition for her participation in Colors TV’s stunt-based show Fear Factor: “Khatron Ke Khiladi 12“.
In January 2020, Jannat was appointed as the brand ambassador for “UBON“, a renowned tech brand. Her impressive achievements led her to be featured in “Forbes 30 Under 30” in the “Media, Marketing, and Advertising” category in 2022.
With around 49.6 million followers on Instagram, Jannat Zubair continues to shine as a major force in the entertainment industry.
2. Priyanka Chopra
Name: Priyanka Chopra
Instagram ID: @priyankachopra
Category: Actor, Motivational Speaker, Fashion, Lifestyle
Total Followers: 91.7M
Priyanka Chopra is a global icon known for her impressive career as an actress, producer, singer, motivational speaker, and entrepreneur. Based in Los Angeles with her husband Nick Jonas, Priyanka is one of the highest-paid actresses in the Indian film industry.
Crowned “Miss World 2000“, Priyanka has received numerous accolades, including “Filmfare Awards” and the “Padma Shri“. She has starred in critically acclaimed films like “The Sky Is Pink“, “Mary Kom“, and “Fashion“. Her songs “In My City” and “Exotic” have made significant waves on social media.
Priyanka also launched her own brand, Anomaly Haircare. With a massive Instagram following of 91.7 million, Priyanka Chopra continues to influence and inspire her fans worldwide.
1. Virat Kohli
Name: Virat Kohli
Instagram ID: @virat.kohli
Category: Actor, Fitness, Lifestyle
Total Followers: 270M
Virat Kohli is an Indian international cricketer and former captain of the Indian cricket team. Known as one of the highest-paid cricketers globally, he played Test and One Day International (ODI) cricket for the Indian National Team and represented the Royal Challengers Bengaluru in the Indian Premier League (IPL). Kohli retired from international cricket after leading India to victory in the 2024 T20 World Cup.
With approximately 270 million followers, Virat is the third most-followed athlete on Instagram. His influence extends beyond cricket to fitness and entrepreneurship, with ventures like his sportswear brand “One8” and his clothing line “WRONG“. Virat Kohli’s impressive following reflects his impact not only in sports but also in lifestyle and business.
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